"The escape of the ring"

This 3D film campaign for Joarla, a fine jewelry brand from the Caribbean Dominican Republic, centers on the brand’s iconic Larimar Pool Ring.

The narrative imagines the ring escaping Joarla’s store in the Colonial Zone — the oldest district of Santo Domingo — and embarking on a whimsical journey across the Dominican Republic, from historic cobblestone streets to the southern beaches where Larimar is originally sourced.

Blending cinematic B-roll with immersive 3D design, the campaign highlights the ring’s uniqueness, celebrates its origins, and connects the brand’s heritage with the natural beauty of the island — creating a memorable story that fuses product, place, and imagination.